Trademark squatting in China doesn't sit well with U.S. retailers

Chinese businesspeople hoping to cash in on American firms' interest in their booming market are registering names such as Kardasian, J. Crew, Justin Bieber and Angry Birds. It's legal, and China's laws favor the first filer.

BEIJING — The Kardashian sisters don't sell their clothing and perfume in China, and you can't buy authentic J. Crew khakis here. But both names are already trademarked by Chinese businesspeople looking to profit from American enterprises that want to tap China's booming retail market.

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